At the same time, increased smartphone use and new GPS technologies have led to the unprecedented popularity of apps such as Tinder or Grindr, a phenomenon called geosocial networking.
These services can be used in order to find possible matches in close proximity to the user, especially in cities, where relative anonymity can be preserved and where otherwise strangers might feel uncomfortable interacting in real life.
Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.
With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.
It’s not clear that the young and perky are the best market for corporate matchmakers.
The dating industry is comprised of matchmakers, newspaper and magazine personal ads, telephone chat lines, singles bars, nightclubs geared toward singles, speed dating organizations and internet dating services.
Internet dating services began to take shape with the advent of the first major player in the online industry, in 1995.